Selling online with OpenDeal
Selling online with OpenDeal: Assortment and Stock Planning
You organise an assortment for online sale in Switzerland. This article explains how to plan stock, variants and product data with OpenDeal. Avoid overstock and delivery issues with clear rules.
Define your assortment
You set which product groups you sell online. Start with a few core categories and expand later. You check demand and space. List item codes, key features and common variants like color or size.
- Pick 3–6 core categories for launch.
- Prepare 10–50 items per category as a starting range.
- Record variant attributes clearly (color, size, material).
Keep product data precise: You fill standard fields for every product. Essential fields include title, short description, specs and availability. You write clear product titles. A useful title shows brand, model and the main feature in few words.
- Title: brand + model + key feature.
- Short description: three brief sentences about use and benefits.
- Technical fields: dimensions, weight, power consumption if relevant.
Images and structured data: You upload sharp product images in good resolution. Show front, side and detail views and a scale photo with measures. You add structured data fields. Structured data helps search, filters and variant presentation on OpenDeal.
- At least three images per item: overview, detail, size comparison.
- Use structured fields for variants, EAN and stock status.
- Add alt text for all images for clarity and search.
Variants and inventory: You manage variants as linked entries. This lets buyers select color or size on one product page. You run stock syncs daily or weekly. Regular syncs prevent double sales and wrong availability displays.
- Treat each variant as its own stock unit.
- Set minimum stock levels and reorder rules.
- Automate alerts when stock falls below thresholds.
Seller workflows and delivery: You document clear steps for orders, picking and shipping. Write down each process to reduce errors. You define delivery windows and show them on product pages. Customers rely on predictable delivery times.
- Create a process map: order receipt, checking, dispatch.
- Publish realistic lead times and include buffers for new products.
- Coordinate pick-up or shipping options with local partners.
Use OpenDeal features: You enable OpenDeal fields for availability, variants and EAN codes. The platform then shows consistent product information. You check feed and API options to update stock automatically. Automation cuts errors and reduces manual work.
- Enable real-time availability when you can.
- Use product feeds for bulk uploads and corrections.
- Set alerts for stock mismatches and missing data.
This guide was created with AI assistance and published automatically. Binding product details are shown on the linked product pages.