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Selling online with OpenDeal

Selling online with OpenDeal

How sellers can publish new products cleanly and efficiently: from structured product data and image rules to availability information. Concrete steps and everyday tips.

Published 2 November 2026Neutral editorial guide

Prepare product data correctly

Good product data is the basis for online sales. Start with a clear product title that includes brand and model or a concise description. Use structured fields for EAN, manufacturer part numbers and a short description. Separate technical specifications from marketing text: keep technical data in dedicated fields so it remains machine‑readable. For variants such as colour or size, use consistent names and unique identifiers for each variant. Proper categorisation and tags help customers find products in search and comparison tools.

  • Clear product titles with brand and model
  • Structured fields for EAN, SKU and technical data
  • Consistent variant names and IDs
  • Proper categories and tags

Images and visual assets: Images often decide purchases. Provide at least one large, high‑resolution main image and additional detail shots. Show variants, material and scale, for example with close‑ups or a size reference. Use neutral backgrounds and consistent image sizes so the shop presentation is uniform. Add alt texts and image metadata to support search functions and accessibility. If certifications or test reports are relevant, attach them as separate files or icons while keeping clear fields for supporting documents.

  • Main image plus several detail shots
  • Neutral backgrounds and consistent formats
  • Maintain alt texts and image metadata
  • Show variants and scale clearly

Availability and logistics status: Customers expect reliable availability information. Separate fields for stock level, estimated delivery time and external supply sources make status clear. Communicate when items need restocking or ship from external warehouses. Use simple status codes (for example 'in stock', 'out of stock', 'pre‑order') and store delivery times in days. Keep these fields up to date; automatic inventory feeds from your warehouse system reduce mismatch. For items stored at multiple locations, define a preferred shipping origin to keep checkout consistent.

  • Fields for stock status and delivery time
  • Distinguish internal vs external stock
  • Use automatic stock updates
  • Define preferred shipping origin

Seller processes and OpenDeal features: Clear processes make listing new products easier. Create a checklist: title, images, technical fields, price, shipping terms and availability. Use OpenDeal features for structured product data and variant management to keep information consistent. Import master data from your ERP or CSV feeds and validate new entries with a review list. Assign responsibilities: who writes descriptions, who checks images, who updates prices. Automated alerts for stock changes or missing mandatory fields help avoid errors in live operation.

  • Standard checklist for new products
  • Data imports from ERP/CSV and validation
  • Clear team responsibilities
  • Automated alerts for missing or changed data

This guide was created with AI assistance and published automatically. Binding product details are shown on the linked product pages.

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Discover and shop

Shop for products simply and safely online

At OpenDeal, you can find products for many everyday needs and review the key information in one place. Clear images, visible prices and concise details help you compare an offer before you make a decision. Open the product details when you want more information about condition, stock, delivery or pickup. Compare suitable offers with your needs and budget, then review your cart before you complete the purchase.

Everything clear at a glance

Each product page brings together the price, condition, availability and other useful details for your decision. Read the details carefully and check which parts, options or services are included with the offer. Compare similar products with your needs, budget and the way you expect to use them. This makes it easier to choose an offer that is suitable for you.

Images help you choose

Review the product images carefully and look at the shape, colour, surface and other visible details. Several views can make the size, condition and important features easier to understand before you decide. Then read the description and check whether the written details match what you can see. This gives you a clearer picture of the product before purchase.

Your favourite in the cart

If you like a product, add it to your cart and review the price and quantity there. You can change the quantity, remove an item or continue shopping before you move to checkout. Before the next step, check the selected variant, condition and the available shipping or pickup method. Continue to checkout only when the full selection is correct for you.

Buying is this easy

Choose a product, review the information and add the item to your cart when it suits you. At checkout, enter the required details and review the full order before you confirm anything. Check the price, quantity, address and the available shipping or pickup option one final time. Confirm the purchase only when the details and total cost are correct.

Shipping or pickup

Each offer explains how the product will reach you and which conditions apply to the handover. Many products can be shipped, while other offers may be available for pickup at a stated location. Before you buy, review the location, possible costs and any important notes from the seller. This helps you choose the option that works best for your schedule and location.

Shop with confidence

OpenDeal presents offers clearly so that you can compare products and understand the key information before buying. Fixed prices support your planning, while images and concise descriptions make different products easier to assess. Take enough time and complete the purchase only when the offer matches your expectations. This keeps the process clear from the first search through to the final order.

Browse at your own pace and discover useful products for daily life, your home or a suitable gift. Open the offers that interest you and review the price, condition, stock and handover information. Before you buy, check the important details once more and give yourself enough time to decide. This helps you make a careful choice and understand what happens next.

Want to see more? Discover more products. Read more about pickup and shipping. Or see how OpenDeal works.