Selling online with OpenDeal

Selling online with OpenDeal: Cut returns, secure value

You sell new products online and want fewer returns. This article shows how product data, images and clear processes reduce returns and protect price value.

Published 10 August 2026Neutral editorial guide

Audience and context

Sustainability‑minded households value product life and fair price. They expect clear facts before buying. They want fewer returns because returns waste resources. Clear seller information builds trust and prevents mistakes.

Essential product facts: You write product titles that state brand, model and key feature. Keep titles short and factual. You provide exact dimensions and weight. Give measurements in cm and list net weight. You state material and intended use clearly. Explain whether the item is for indoor or outdoor use.

Title: brand, model, key feature
Dimensions: width × height × depth in cm
Material and intended use: indoor/outdoor, temperature limits

Use images and variants: You show images on a neutral background. Include a full product shot plus a context image for scale. You add close‑ups and scale references. A hand or ruler in one picture helps buyers judge size. You list variants clearly with separate photos. Show each color or size with its own SKU and image.

At least three images: full view, detail, scale
Every variant needs its own photo and SKU
Use descriptive alt text for each image

Availability and shipping: You state stock status and delivery time. Display 'in stock' or 'limited' and a reliable delivery window. You list shipping costs and methods openly. Tell customers about extra charges like island fees or bulky items. You use realistic delivery ranges. A range like 3–5 business days lowers expectation gaps and questions.

Stock status: in stock, limited, backorder
Delivery time as a range, e.g. 3–5 business days
Extra fees: bulky goods, remote delivery clearly shown

Buyer processes that reduce returns: You publish assembly notes and required tools. Buyers then judge the effort and avoid unsuitable purchases. You offer clear contact channels for questions. A short FAQ and reply times reduce uncertainty. You state return rules plainly. Show time limits, condition requirements and who pays return shipping.

Assembly: estimated time, tools needed, service options
Contact: email, phone hours, expected reply time
Return policy: deadline, item condition, return cost responsibility

This guide was created with AI assistance and published automatically. Binding product details are shown on the linked product pages.