Digital commerce for Swiss SMEs

Assortment and structure: You review your product range for everyday impact. Mark the 20 percent of items that deliver most sales. You organise offers in few clear groups. Avoid many narrow categories at the start.

• Launch with core products, not the full catalogue.
• Show quantity, delivery time and simple variants clearly.
• Add bundles or spare parts over time.

Processes and small automation: You map current workflows in short steps. Note who does what and when. You automate small repetitive tasks first. Start with order confirmations and low‑stock alerts.

• Automate routine tasks, not exceptions.
• Begin with notifications and status messages.
• Keep manual steps until processes stabilise.

Data and usable quality: You improve data in stages. Clear titles, short descriptions and consistent measures usually suffice at first. You check key fields regularly. Focus on availability, lead time and useful photos.

• Prioritise mandatory and customer‑relevant fields.
• Use simple standard fields for weight and size.
• Record a last‑updated date to track freshness.

Channels and gradual growth: You choose one or two channels to begin. Start where your customers already shop. You expand only after positive signals. Measure conversion and workload before adding channels.

• Own shop gives brand control and customer data.
• Marketplaces bring quick reach and demand testing.
• Sync items manually first, then automate later.

Manage effort and roles: You estimate the real workload: product upkeep, packing and customer contact. You assign a digital owner for accountability. Small teams work better with clear responsibilities.

• Appoint one person to lead digital tasks.
• Keep process documentation simple and accessible.
• Hold monthly reviews and avoid constant ad‑hoc changes.