Digital commerce for Swiss SMEs

Processes: simple and repeatable: Set up a few reliable processes for order handling, stock and returns. Use checklists rather than complex software at first. Clarify who packs, who inspects and who replies to customers. Draft standard replies for frequent questions. Avoid multiple systems that create duplicate work. If possible, connect orders to your accounting as a daily export. Visible, repeatable steps reduce mistakes and make digital work predictable.

• Create a basic checklist for order fulfilment.
• Clear responsibilities reduce delays.
• Start manual, then automate in small steps.

Data: structure and realistic quality: Good product data is essential. Capture clear titles, short descriptions, technical details, dimensions and reliable availability. Photos should show the product realistically. Use templates so entries look consistent. Prioritise the fields customers need most: price, availability, delivery time and return terms. Inconsistent or missing data leads to questions and returns. A simple spreadsheet or a basic product master in your system is enough at the start.

• Standardise product entries with templates.
• Provide multiple photos for trust.
• Keep availability and delivery times up to date.

Sales channels and stepwise growth: Choose one channel you can service well: your webshop, a local marketplace or social selling. Your own shop gives control of customer relationships. Marketplaces offer reach but need clear pricing and shipping rules. Test one channel, learn, then add more. Automate gradually: first import orders, then sync stock, finally print shipping labels. Small, measurable steps lower workload and financial risk.

• Start with one channel you can manage.
• Marketplaces give reach; shops build customer loyalty.
• Automate recurring, time‑consuming tasks first.