Selling in Switzerland
Selling in Switzerland: Practical, easy guidance
Short, practical and neutral: how to record products cleanly, keep prices and stock up to date, handle orders reliably and build trust with Swiss customers.
Start right: record product data cleanly
Good product data reduces questions and improves discoverability. Enter clear titles, concise short descriptions and complete technical or material details. Use structured fields for brand, SKU, dimensions, weight and included items. Keep variants (colour, size, model) consistent and avoid duplicates. A short factual main description plus a few bullet points with key benefits is usually enough. Clean data saves customer‑service time and prevents errors in stock and shipping.
- Keep titles short and precise
- Consistent variant names (e.g. "Blue" instead of "Ocean Blue #3")
- Include mandatory details like dimensions and weight
- Use consistent formatting for prices and SKUs
Maintain prices and stock: Prices must be current and clear. Store gross and net prices correctly and account for shipping and any return costs in your margins. Use a system that updates stock in real time or at short intervals. Mark limited availability items and set safety stock for bestsellers. Automatic low‑stock alerts help avoid sold‑out situations. For seasonal items, plan temporary price changes and keep a clear record of discounts so invoices remain transparent.
- Save gross and net prices separately
- Set safety stock for key items
- Enable stock alerts
- Record discounts and promotions clearly
Images and clear descriptions: Convincing but honest images reduce returns. Show the product from several angles, ideally on a neutral background. Add close‑ups of important features. Use sufficient resolution so customers can zoom in. Descriptions should explain practically what the product does and who it suits. Avoid vague superlatives and unverified claims. Good image and text info make choosing easier and set realistic expectations.
- Multiple angles and detail shots
- Neutral backgrounds and consistent image sizes
- Concrete use notes instead of vague claims
- Keep image and text information consistent
Handle orders reliably: Fast, correct order handling builds trust. Set clear internal steps for picking, packing and shipping. Use standard pick lists and check items before packing. Label fragile goods and choose suitable cushioning. Communicate shipping times clearly in the order confirmation and provide tracking once a parcel is dispatched. Establish simple return and complaint rules and make them visible, so customers know what to expect.
- Standardised pick and pack processes
- Communicate shipping times clearly
- Offer shipment tracking
- Clear return and complaint policies
Build trust — simple and honest: Trust grows through transparency and reliable service. Offer clear contact options, an understandable returns policy and realistic delivery times. Display accepted payment methods and carriers. A visible FAQ or Q&A resolves recurring doubts. Reviews help when they are genuine and moderated; respond constructively to feedback. Small extras like care instructions or size charts reduce wrong purchases and improve satisfaction.
- Transparent contact channels and service hours
- Simple, clear return rules
- Respond to customer feedback
- Helpful extras (size charts, care, compatibility)
This guide was created with AI assistance and published automatically. Binding product details are shown on the linked product pages.