Privacy in online shopping

Privacy in online shopping: simple, clear and data‑light

How to reduce personal data when shopping online and understand sensible choices — for customers and shops in Switzerland.

Published 21 September 2026Neutral editorial guide

Collect only what you need

Minimizing data collection lowers risk. At checkout, check which fields are required and which are optional. A guest checkout usually suffices for one‑off purchases. Stores can make required fields clear and leave optional fields empty by default. Storing less data reduces exposure if a breach occurs and simplifies fulfilling deletion requests later.

Accounts or guest checkout: An account gives benefits like order history and quicker reorders but requires storing more personal data. Guest checkout is convenient for single purchases and needs fewer details. Good shops present both options clearly and explain which data an account truly needs. If accounts are offered, customers should be able to opt to store minimal information or delete data after ordering.

Consent and clear notices: Consents for marketing or personalization must be voluntary, easy to understand and easy to withdraw. Use separate unchecked checkboxes for newsletters or tailored offers. Privacy notices should appear in checkout and account areas and use plain language to say what data is used for — shipping, payment or marketing — without legal jargon. It helps to explain that basic security measures protect data without revealing sensitive system details.

Cookies and personalization: Cookies serve functions, analytics and marketing. Stores should separate essential cookies from optional ones. A consent banner should let users choose specific categories instead of hiding choices. Personalized recommendations can improve the shopping experience but require data about interests or behaviour. If personalization is available, provide a short explanation of which data is used and how customers can turn it off.

This guide was created with AI assistance and published automatically. Binding product details are shown on the linked product pages.

Shop for products simply and safely online

At OpenDeal, you can find products for many everyday needs and review the key information in one place. Clear images, visible prices and concise details help you compare an offer before you make a decision. Open the product details when you want more information about condition, stock, delivery or pickup. Compare suitable offers with your needs and budget, then review your cart before you complete the purchase.

Everything clear at a glance

Each product page brings together the price, condition, availability and other useful details for your decision. Read the details carefully and check which parts, options or services are included with the offer. Compare similar products with your needs, budget and the way you expect to use them. This makes it easier to choose an offer that is suitable for you.

Images help you choose

Review the product images carefully and look at the shape, colour, surface and other visible details. Several views can make the size, condition and important features easier to understand before you decide. Then read the description and check whether the written details match what you can see. This gives you a clearer picture of the product before purchase.

Your favourite in the cart

If you like a product, add it to your cart and review the price and quantity there. You can change the quantity, remove an item or continue shopping before you move to checkout. Before the next step, check the selected variant, condition and the available shipping or pickup method. Continue to checkout only when the full selection is correct for you.

Buying is this easy

Choose a product, review the information and add the item to your cart when it suits you. At checkout, enter the required details and review the full order before you confirm anything. Check the price, quantity, address and the available shipping or pickup option one final time. Confirm the purchase only when the details and total cost are correct.

Shipping or pickup

Each offer explains how the product will reach you and which conditions apply to the handover. Many products can be shipped, while other offers may be available for pickup at a stated location. Before you buy, review the location, possible costs and any important notes from the seller. This helps you choose the option that works best for your schedule and location.

Shop with confidence

OpenDeal presents offers clearly so that you can compare products and understand the key information before buying. Fixed prices support your planning, while images and concise descriptions make different products easier to assess. Take enough time and complete the purchase only when the offer matches your expectations. This keeps the process clear from the first search through to the final order.

Browse at your own pace and discover useful products for daily life, your home or a suitable gift. Open the offers that interest you and review the price, condition, stock and handover information. Before you buy, check the important details once more and give yourself enough time to decide. This helps you make a careful choice and understand what happens next.