Accessible online shopping

Plain language checks: Scan product texts for short sentences and clear verbs. Plain language reduces misunderstandings and returns. Avoid listings with many unexplained abbreviations. If terms appear, the page should explain them simply. Check whether key facts stand out in lists or bold text. That speeds up reading and decision making.

Keyboard and focus: Try to use the site only with your keyboard. Press Tab, Enter and arrow keys to move and select. Look for a clear visual focus marker. A visible focus shows which element is active and reduces input errors. Ensure checkout steps and main actions work with the keyboard. This helps fast completion and fewer abandoned carts.

Contrast and images: Check that text contrasts strongly with the background. Text must be easy to read on all screens. Verify images include alt text. Alt text tells what the image shows when images fail or screenreaders are used. Prefer product images with a scale or drawing. Clear visuals lower questions about size and fit.

Forms and checkout: Confirm form fields have clear labels and example formats. Good labels prevent wrong entries. Look for inline error messages that explain how to fix mistakes. Immediate feedback shortens the process. Check that required fields are marked and the form is keyboard friendly. This avoids abandoned purchases and extra messages.

Quick pre-buy checks: Read delivery times and check they are specific. Concrete times prevent calls and duplicate orders. Find clear contact options in plain language. The seller should list email, phone and chat plainly. Write down short answers about energy use or dimensions. A small note saves time if service or warranty arises.